Consumer Behavior, Internet Marketing, Logistics 교수
Jae Il Kim has been Professor of Marketing at Seoul National University Business School since 1989. He received his BA and MA degrees at SNU and received his PhD in marketing from University of California, Berkeley. His current research interest includes various issues related to branding, the application of qualitative methodology to consumer research, and marketing insights.
1981, College of Business Administration, Seoul National University
1976, College of Business Administration, Seoul National University
[수상, 서훈, 표창]