[Research Interests]
Demand models, Digital Marketing, Choice Models, Empirical I/O
[1] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science, 63(11), 3911-3929.
[2] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). “Zooming in on Choice: How do Consumers Search for Cameras Online?” Marketing Science, 35(5), 693-712.
[3] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News,” Journal of Marketing, 78:4 (July), 97-112
[4] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Modeling Online Consumer Search,” Journal of Marketing Research, 48:1 (February), 13-27
[5] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023